EXECUTIVE SUMMARY | THE MARKET

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Vast & Global

This market is estimated globally at approximately 20 billion blocks a year. This represents a viable opportunity for a number of international companies in the building product industries.Exact statistics on the quantity or the value of CMU blocks cannot be found. Suffice it to be in the billions of dollars. The important factor is in understanding what portion of this huge demand can the SonomaWall™ capture. Walls made with this system are considerably less expensive (especially in high cost labor areas),. They are “greener “and far better looking than any building material currently on the market.


Capturing the Market

There is often resistance to new methods or materials in the construction industry.

If SonomaWall™ were only a marginal improvement, then the adoption of this new system might be very slow. However, SonomaWall™ is less expensive by a whopping 32% to 48%.

Competitive bidding and “Value Engineering” will bring about a fast adoption curve to a product that meets or exceeds the current building product selections.


Green and Fast

Architects and developers constantly seek products to give them increased design opportunities without adding cost to planned projects.

Builders and communities are increasingly using sustainable materials. “Green is Gold” takes on more meaning each year.

Now, these specifiers can use a much better looking block wall that qualifies as an Environmentally Preferred Product to gain LEED™ approval. Project designers can develop their own colors and textures and enjoy exciting opportunities without paying a premium.

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